The firm will re-design the consumer-facing section of the bakery’s web site and work with marketing and product development staff to create and post fresh content on a monthly basis. Much of the content of the site will present Hill & Valley’s sugar-free and no-sugar-added products as realistic food choices for people living with diabetes.

“We’re in the process of talking with outside experts who help people deal with diabetes every day,” explained Ms. Lareau. “Whether it’s presenting new ways to serve up desserts or learning how to ‘right size’ meal portions to keep them within your dietary guidelines, these outside experts will help add depth to the rich content we’re able to serve up from our internal contacts at H&V.”

Site to include information on ADA Walks
“Of course, it’s a foregone conclusion that we’ll be including information on the various ADA walks and Tour de Cure events that Hill & Valley supports this year,” continued Ms. Lareau. “We’ll have pictures and reports from the field as these events occur.”

Ms. Lareau oversees B&LPR’s efforts to manage Hill & Valley’s relationship with the American Diabetes Association and their various walks in eight markets around the country. H&V and their retail partners help promote the walks and solicit registrations for the events.

For a more in-depth review of Hill & Valley’s work with the ADA Walks and Tour de Cure event, click here.

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B&LPR is a boutique consultancy specializing in public relations and brand ambassadorship. It is located in the Quad Cities (Iowa/Illinois) and serves clients throughout the United States and in Europe. For more information on B&LPR, please visit our web site: www.bawdenlareaupr.com.