|(Davenport, IA) – Orthopaedic Specialists, PC of Davenport debuted a new ad in their “Rejuvenate Your Body” campaign for 2010 that features Bettendorf-native, Emily Podschweit. As a 15 year-old volleyball player from Pleasant Valley, Iowa, Emily injured her knee and was told it would take years to heal properly, effectively sidelining her dreams of playing beach volleyball at the Olympic level.
“The story is heartbreaking if you’ve got kids involved in sports,” explained Angie VanUtrecht, Orthopaedic Specialists’ Director of Operations. “Emily was crushed until she received a second opinion here that literally turned her career around.”
The fellowship-trained, orthopaedic surgeons at OS saw Emily’s situation differently and with their help and a lot of determination, Emily was back on the court in under twelve months.
“Emily’s story is like so many of the great stories we find when we start talking with Angie and the healthcare professionals here at OS,” explained Mike Bawden, Partner at B&LPR. “All we have to do is tease the story out of them and help re-tell it in compelling ways. Liz (Lareau, the other partner at B&LPR) does all the heavy lifting. She makes the calls and writes the stories. I just make sure it gets seen.”
In addition to the print and online components, additional video segments of all of the “Rejuvenate” ads are being produced and will show on select local media websites throughout the Quad Cities. (See a full-sized version of the print ad here.)