|(Davenport, IA) – Senior Star Living, a Tulsa-based operator of Independent and Assisted Living facilities in ten states opened its first project in Iowa this week.
Senior Star at Elmore Place is the premier senior living facility in the Quad Cities and over three hundred people from Davenport and the surrounding area turned out for the two days of activities.
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The welcome to Senior Star made an impact on the company’s ownership, as well. Co-CEO, Robert Thomas, remarked on the reception given to the senior living operator: “Everyone in Davenport has been just great,” he said. ”We already feel like a part of the community.”
A Two-Day Open House
“It’s kind of an inside joke in our industry that sometimes PR means ‘party resources’ instead of ‘public relations’,” said Liz Lareau, partner at B&LPR. ”But events are important touchpoints for a brand with the community at-large, so we take them seriously.”
The open house was deemed a success with over 300 people attending and touring the new senior living facility – Independent Living, Assisted Living and Memory Care units.
The facility now begins the lengthy process of leasing units to new residents and reaching optimal occupancy. That effort is expected to take up to three years.