B&LPR helped design and build a new website for the Quad Cities’ largest orthopedic practice, ORA Orthopedics. The site launched on July 1, 2014 and effectively captures the patient-centered approach to care that defines the ORA brand.
The site provides all of the essential information found on most practice websites – but it also includes several “success stories” featuring ORA’s patients. These are stories of ordinary people who, over time, lost their mobility and, as a result, their ability to fully enjoy life. “We’re really pleased to have this opportunity to help ORA craft compelling stories about what regaining control and movement has meant to the lives of their patients,” explains B&LPR partner, Mike Bawden.
“The website serves as the corner stone for an integrated marketing campaign focusing on what moves and motivates people to live active lifestyles. We’re using big, bold images and compelling stories to deliver that message to the community and reinforce ORA’s position as the market leader in orthopedics.”
The website design was created through B&LPR’s strategic partnership with Punch Creative Group and the site was built by Twin State Tech Services, another strategic partner. B&LPR partner, Liz Lareau, managed the entire process.