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Dralion coverage a holiday treat for Cedar Rapids

Cirque du Soleil retained B&LPR to provide advance publicity and event publicity for their arena show, Dralion, appearing in Cedar Rapids, Iowa in November 2014. A one-day, advance publicity tour in October presented the show to the Cedar Rapids market via all three local television stations, the Cedar Rapids Gazette, four of the top-rated radio stations in the market and an exclusive (and extensive) phone interview with KCJJ-AM in Iowa City.

KHAK-Dralion-ReviewWhen the show arrived in Cedar Rapids, media were invited to a closed rehearsal for a “behind-the-scenes” look at the performers, the stage and production crew preparing for the show’s five-night run.  News reports and media reviews of the show’s opening night ran that day and the next, helping attract attention (and a crowd) to the US Cellular Center for this fantastic show.

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