Living the Brand and Winning Hearts
B&LPR’s fundamental philosophy and approach sets us apart from traditional advertising agencies and PR firms: In building your brand and managing your organization’s reputation, we view the most important stakeholders critical to a client’s success as the hearts we must win, not the target we must shoot.
Inside, you’ll learn more about who we are and the work we do, our unique PR programs, campaigns and clients who have benefited from our strategic approach.
Learn more about us, and how our unique account structure ensures you have a tailored account team assembled from around the block or the world to tackle your public relations and marketing communications challenges.
People are not targets, but your brand’s best friend
B&LPR creatively articulates what sets clients apart, identifies emotional connections to create ownership, and then implements programs or initiatives that engage your most important audiences: consumers, employees, shareholders, media, communities, potential partners and industry advocates or adversaries.
Our integrated process
Because of the diversity of our firm’s partners and portfolios, we are a unique blend of professionals with national experience — from corporate public relations, broadcasting, advertising, and creative backgrounds. No longer can clients afford to view marketing disciplines as separate: all brand communications must include creative, marketing, and PR strategies to ensure key audiences understand and act on consistent messages and corporate values.
About Liz Lareau, Partner
About Mike Bawden, Partner
Our Strategic Partners
Why We’re Different
Our Five Major Strengths
Our Experience with Social Media
Our Approach to Branded Content
A Broad Overview of Our Services
Why We Don’t Enter Award Competitions
Retainers, Fees and Projects … How We Get Paid
A Brief Geography Lesson …