Talk about brand advocacy and owning a story – P&G hits a home run #likeagirl.
Mike Bawden discusses the fundamentals of brand-building and how they’ve held true throughout history. His message: the tactics may change over time, but the fundamentals still apply.
Interesting news breaking this week about the use of mobile phones in the US. Apparently, like much of the rest of the world, a majority of Americans now carry their cell phones with them “at all times” – even inside their homes.