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Hill & Valley Bakery
Hill & Valley wraps up ADA StepOut Promotion for ’09
Hill & Valley wraps up ADA StepOut Promotion for '09

Hill & Valley Bakery, a premium bakery that produces sugar-free and no-sugar-added pies, cakes and desserts wrapped up their 2009 sponsorship of the American Diabetes Association’s StepOut Walks to Fight Diabetes in Houston, Texas this November when they provided food and coffee at the Houston ADA’s walk on November 21st.

Local event … national significance.
Local event ... national significance.

B&LPR client Hill & Valley’s  national promotional sponsorship with the American Diabetes Association came home to the Quad Cities on Sunday, October 11th when over 400 walkers took to the streets of Davenport and stepped out to fight diabetes.  The event was covered by local newspapers and television stations (video included in the post).

Hill & Valley/ADA Promotion hits full stride
Hill & Valley/ADA Promotion hits full stride

(Philadelphia, PA – October 4, 2009) — Following months of planning and follow-up, the first big weekend in the StepOut Walks promotion for B&LPR client, Hill & Valley, occurred this past weekend.  Two of the largest ADA walks in the country (Hampton Roads, VA and Philadelphia, PA) hit on the same weekend.

ADA Promotion kicks off in Hampton Roads, Virginia
ADA Promotion kicks off in Hampton Roads, Virginia

(Virginia Beach, VA – September 3, 2009) The first of several market tours conducted by B&LPR’s client, Hill& Valley Premium Bakery, has wrapped up with the successful launch of the final promotional stage behind this year’s StepOut Walks (scheduled for October 3 and 4) in the Hampton Roads area.

B&LPR launches online press room for Hill & Valley
B&LPR launches online press room for Hill & Valley

As a part of it’s ongoing, promotional sponsorship of the ADA’s StepOut Walks to Fight Diabetes, Hill & Valley Premium Bakery debuted a new, online pressroom featuring up-to-date articles, photographs and other digital content for journalists and bloggers.

New 100 calorie cookies featured in latest H&V ad
New 100 calorie cookies featured in latest H&V ad

Hill & Valley Premium Bakery, the nation’s leading bakery specializing in sugar-free and NSA (no-sugar-added) cakes, pies, cookies and muffins rolled out the second in a series of ads produced by B&LPR, featuring some of the bakery’s new and award-winning products. 

National StepOut Promotion heads to the stores
National StepOut Promotion heads to the stores

(Rock Island, IL) Following their annual brokers’ meeting in Rock Island last week, Hill & Valley Premium Bakery officially launched their in-store push to drive awareness of the American Diabetes Association’s StepOut Walks via a national sales promotion. 

H&V debuts a delicious new ad strategy
H&V debuts a delicious new ad strategy

(Rock Island, IL) Hill & Valley Premium Bakery, the nation’s largest premium baker of sugar-free and NSA (no-sugar-added) pies, cakes, cookies and muffins, debuted it’s sugar-free, Angel Food Cake in its national ad campaign promoting the bakery’s national sponsorship with the ADA’s StepOut Walks to Fight Diabetes. 

Hill & Valley inks national sponsorship with ADA
Hill & Valley inks national sponsorship with ADA

(Rock Island, IL) – Hill & Valley Premium Bakery, the nation’s largest premium baker of sugar-free and NSA (no-sugar-added) pies, cakes, cookies and muffins finalized an national sales promotion arrangement with the American Diabetes Association (ADA) that allows the bakery to work with local and regional retailers.

H&V media tour kicks off in Virginia
H&V media tour kicks off in Virginia

Bawden & Lareau Public Relations helped premium bakery client, Hill & Valley, kick off their 2008 media tour in support of the ADA’s walks to fight diabetes by overseeing and managing a tour of radio stations and newspapers in the Hampton Roads (VA) area this past week.

B&LPR to cook up web content for bakery.

Bawden & Lareau Public Relations announced it has just reached agreement with Hill & Valley Bakery to create and manage web content on the bakery’s web site for the remainder of 2008. “We’ve seen our relationship with Hill & Valley grow over the past 12 to 18 months, and this is just a logical extension of that partnership,” explained Liz Merdian Lareau, partner at B&LPR.

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