StepOut Walk to Fight Diabetes
Step Out to Fight Diabetes Walks (2007-09)
When Hill & Valley, the nation’s largest manufacturer of sugar-free and no-sugar-added baked goods decided to get involved with the American Diabetes Association, no one thought it would launch such a sweet new partnership. Building on the success of the 2007 partnership, H&V is now supporting ADA walks through the participation of over 1,000 retail stores in nearly 20 markets across the USA.
To view a case study, click here.
Advertising Campaign and Point-of-Sale Material
In order to make their promotional sponsorship of the StepOut Walks work, Hill & Valley asked B&LPR to create a new national advertising campaign and in-store support materials that would sell H&V’s great-tasting products and still raise awareness and interest in the walks scheduled for the fall. You can view a complete gallery of ads and POS material here.
For more information on Hill & Valley’s support of the ADA, you may be interested in learning about their work with the Jacksonville (FL) Tour de Cure.