In March of 2009, B&LPR oversaw the launch of an extensive advertising and public relations campaign designed to raise awareness of the risks of colon cancer. This campaign, produced for the Misssissippi Valley Surgery Center, Eastern Iowa Gastroenterology and the Quad City Gastroenterology Group, generated nearly 2,000 online tests.
The campaign consisted of print and online advertising, supplemented with radio and various PR outreach efforts to local media and key organizations. A gallery of creative samples can be found below: