Mike Bawden discusses the fundamentals of brand-building and how they’ve held true throughout history. His message: the tactics may change over time, but the fundamentals still apply.
Bawden & Lareau Public Relations has been selected by Senior Star Management Company of Tulsa, OK to help introduce the company’s senior living center in Davenport, IA to the surrounding community.
Orthopaedic Specialists, PC of Davenport debuted a new ad in their “Rejuvenate Your Body” campaign for 2010 that features Bettendorf-native, Emily Podschweit. mily’s story will be seen by tens of thousands of people in the Quad Cities through a long-term newspaper and online advertising program produced and coordinated by B&LPR.
B&LPR client Hill & Valley’s national promotional sponsorship with the American Diabetes Association came home to the Quad Cities on Sunday, October 11th when over 400 walkers took to the streets of Davenport and stepped out to fight diabetes. The event was covered by local newspapers and television stations (video included in the post).
(Virginia Beach, VA – September 3, 2009) The first of several market tours conducted by B&LPR’s client, Hill& Valley Premium Bakery, has wrapped up with the successful launch of the final promotional stage behind this year’s StepOut Walks (scheduled for October 3 and 4) in the Hampton Roads area.
As a part of it’s ongoing, promotional sponsorship of the ADA’s StepOut Walks to Fight Diabetes, Hill & Valley Premium Bakery debuted a new, online pressroom featuring up-to-date articles, photographs and other digital content for journalists and bloggers.
Hill & Valley Premium Bakery, the nation’s leading bakery specializing in sugar-free and NSA (no-sugar-added) cakes, pies, cookies and muffins rolled out the second in a series of ads produced by B&LPR, featuring some of the bakery’s new and award-winning products.
Through the use of an innovation called “crowdsourcing”, B&LPR was able to create an identity package for a client who had a large need but not a lot of time or the budget to go through dozens of iterations and modifications.
(Rock Island, IL) Hill & Valley Premium Bakery, the nation’s largest premium baker of sugar-free and NSA (no-sugar-added) pies, cakes, cookies and muffins, debuted it’s sugar-free, Angel Food Cake in its national ad campaign promoting the bakery’s national sponsorship with the ADA’s StepOut Walks to Fight Diabetes.
B&LPR’s on-going responsibility for managing iLivehere Online, the social network that supports iLivehere, stepped up a notch on Monday (July 21) with the launch of a new look for the site. “We spent some time enhancing the look and adding some new features over the weekend,” explained Mike Bawden, partner at B&LPR.